A newly developed framework could reshape the way scholars and professionals understand the complex processes behind human decision-making. Developed through a multidisciplinary effort and validated with data from German professionals across sectors, the RIDMS (Rational and Intuitive Decision-Making Styles) model offers a comprehensive, evidence-based structure for assessing both analytical and instinctive aspects of how people make choices. The new framework is discussed in detail in the International Journal of Economics and Business Research.
Markus A. Launer of the Ostfalia University of Applied Sciences, Ostfalia, Suderburg, Germany, and Fatih Çetin of the Universite Caddesi in Ankara, Turkey introduce RIDMS as having ten distinct dimensions. Together, these characteristics map out the range of rational and intuitive strategies people might use when making decisions. These dimensions are designed to be applied across disparate areas of decision-making, from healthcare and education to emergency response and organizational leadership. As such, they provide researchers and practitioners with a more nuanced, adaptable tool than has previously been available.
Intuitive decision-making has remained little studied. While individuals frequently rely on gut feelings, emotional cues, or accumulated experience, especially in high-pressure or uncertain environments, many existing models of decision-making have only vaguely defined such intuitive decision-making. RIDMS could change that by breaking down intuition into its components and recognising how each is influenced by context and experience.
Among its ten dimensions, RIDMS includes not only the typical logical-planning methods, but also less linear processes, such as the phenomenon of incubation, where decisions seem to crystallise gradually over time. It also accounts for socially distributed decision-making, in which individuals draw heavily on trusted peers or mentors. In doing so, the model recognises that decision-making is often embedded in a social context, rather than occurring in isolation.
The RIDMS model incorporates insights from a broad spectrum of disciplines, including cognitive psychology, neuroscience, management theory, and behavioural science. The team thus explains that it is empirically grounded and has been validated statistically.
Launer, M.A. and Çetin, F. (2025) ‘A new instrument for the rational and intuitive decision-making styles – RIDMS’, Int. J. Economics and Business Research, Vol. 29, No. 11, pp.31–51.